Questions with More Context

Some questions presented technical terms with little context for users.

In the first image:
“Non-resident investor?”

I crafted more comprehensive questions, providing users with the necessary information to respond.

In the second image:
“Is the entity a non-resident investor (e.g., has headquarters, domicile, or residence abroad and intends to invest in Brazil)?”

Use of plain language techniques

In the old form (first image):

• The texts were continuous;
• There was no hierarchy of information;
• The sentences were long and in an indirect order

In the new form (second image):

• The texts have short sentences in a direct order for readability;
• There is a hierarchy of information;
• Bullets visually organize the form;
• Information is easy to find and scan.

Explanation for jargon and legal terms

During the flow, I added explanatory texts written in plain language.

In the old form (first image), there was no explanation for the term “mercado primário” (primary market):
Description: “In the primary market, the transmission of orders can only be in written form.”

In the new form (second image):
Title: “Primary Market”
Description: “It is where a company’s new securities are:

• Traded directly between the company and investors
• The funds are allocated to investment projects or to the company’s cash.”