Context

To open a checking account with ABC Brazil Bank, the user must access the ABC Personal app and fill in their information, including their residential address.

Problems

• After entering all the information, the user must take a photo of a physical proof of address
• Digital proof of address was not accepted
• Result: only 40% of users were able to open a checking account

Challenge

Increase the number of successful checking account openings.

Solutions

The solutions are discussed in the following flow:

Result

The number of opened checking accounts increased by 20%.